Spa Bodywork

Learning Objectives Define the terms business plan, marketing, advertising, publicity, promotion, target market Identify the elements of an effective business plan description Discuss the components of strategic marketing Discuss the importance of instituting an organized finance system Discuss the elements of proper business management Lecture Outline 1. Introduction to Business planning a. Define business plan […]

Learning Objectives Define the terms resume and cover letter Describe how to identify and research potential spa employers Describe general guidelines for writing a resume Describe general guidelines for writing a cover letter Discuss effective interviewing skills Discuss tactics for negotiating the employment package Describe methods for meeting and exceeding the employer’s expectations Lecture Outline

Learning Objectives `Define the terms self-assessment, value assessment, personality and skill assessment, and visualization as they relate to career planning Describe the various types of work environments for spa bodyworkers Describe the employment options for spa bodyworkersList tools and techniques that will help ensure professional success in the spa business (mentors, preventing burnout, professional networks,

Learning Objectives Define the terms treatment concept and textural elements Describe each element of treatment design in detail Describe the purpose and elements of a signature spa treatment Create an individual spa treatment using the treatment planning forms Perform an individual spa treatment using the treatment planning forms Lecture Outline 1. Introduction to Individual Treatment

Learning Objectives Define the term spa menu Describe how to choose a design for the spa menu that reflects the spa philosophy Describe key elements of writing style that contribute to an effective spa menu List the essential contents of a spa menu Lecture Outline 1. Introduction to Spa Menus a. Define spa menus b.

Learning Objectives Define the term spa program Describe the variety of spa treatment options and discuss making choices for treatments that reflect the mission statement and spa philosophy statement Describe the necessity of creating a balanced spa program and reviewing other spa programs for learning purposes Discuss options for small, medium, large, and extra-large spa

Learning Objectives Define the terms back bar, characteristic, mission statement, skills, spa philosophy, talents, and values. Discuss the benefits and drawbacks of spa body treatmentsCreate a personal mission statement and a spa philosophy statement Lecture Outline 1. Benefits of spa body treatments a. Describe how spa treatments give massage clients options to explore new bodywork

Learning Objectives Define the term, Ayurveda and other key terms in relation to the Ayurvedic system Describe the history of Ayurveda in Indian medicine, and the contrast with the American adoption of Ayuvedic treatments Define the five elements and define the body part, sense, quality, taste, and action related to each Define the three doshas

Learning Objectives Describe the options for a 60 minute or 90 minute full body stone massage procedure, or for using stone massage as an “opening” for a regular massage routine Discuss the guidelines for the correct application of a basic full body stone massage procedure Outline the steps for a basic full body stone massage

Learning Objectives Define the terms “pin and stretch” and “proprioception” Discuss the guidelines for the correct application of stone strokes for specific body areas Outline the steps for performing stone strokes on specific body areas Practice delivery of stone strokes on specific body areas Lecture Outline 1. Understanding terminology a. Define the term “pin and