Balinese massage and Indonesian massage are commonly listed items on spa menus throughout Asia, Europe, and the United States. It is hard to know if these massage styles are practiced in a traditional form or if influences from a variety of places and if massage techniques have diluted traditional methods. For example, some spas in […]
C. Indonesian-Inspired Massage Read More »
Before offering Indonesian-inspired spa treatments, it is important to understand cautions and contraindications, and other issues related to these services. Mixing Your Own Products Finding sources for traditional products can be difficult. Although there are suppliers that provide Indonesian products for traditional services, they are often adulterated or synthetic. Frangipani is produced as an absolute
B. Treatment Considerations Read More »
Indonesian women have used the fragrant flowers, spices, woods, and oils from their lush environment to promote beauty, health, and wellness for centuries. There are 28,000 species of flowering plants in Indonesia, with an astounding 2,500 kinds of orchids and 6,000 identified medicinal plants used as Jamu (traditional medicine). Spa products are composed of natural
A. Indonesian Spa Products Read More »
Transitions are the moments between the steps of a treatment. There are small transitions such as the transition between the application of a product and its removal with hot towels and larger transitions such as the movement of the client from the treatment table to the Swiss shower. Transitions are the parts of the treatment
Part of the development process is deciding what to charge for a treatment. This can be a fairly complex process. In general, you will want to consider your surroundings first. A full-service day spa with elegant décor and extra support staff can simply charge more than a small massage clinic for the same service. You
J. Considerations When Pricing Services Read More »
Once you have considered all of these areas, you are ready to formalize your ideas and begin the planning process. The treatment planning form and the example treatment that follows will help you to get started. A blank form is provided in the appendix section at the back of the book. It is best to
I. Treatment Planning Forms Read More »
In Chapter 17 (You in the Spa Profession), retail sales are discussed as an important contribution to the financial stability of the spa business. Retail sales must be handled in such a way that they do not mar the relaxation experienced during the treatment. If a client feels pressured to buy something that he or
H. Retail Sales as Part of the Treatment Read More »
Good client management leads to good client retention, so client management activities should be built right into the plan for the individual service. The client’s path through the clinic or spa must be premeditated, and every effort must be made to pamper the client from the moment he or she first contacts the spa. The
G. Client Management Read More »
Every product used in a spa treatment will need to be carefully chosen and evaluated for its suitability. To find spa products, you will probably do a search on the Internet and review spa supply websites. You might also visit other spas as part of your market research and find out what products they use.
F. Product Planning Read More »
Enhancing treatments are accent pieces that add value to the service and make it feel special. They are not large enough to constitute a service on their own, but when added to the main treatment, they act as moments of particular radiance. In a basic massage, a therapist who pays attention to detail might add
D. Enhancing Treatments Read More »
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